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MMORPG Unique Users: When 2+3+2+1 = 4
In web analytics, there is often debate about how “Unique User” metrics overcount the true number of unique users. People delete cookies, remove flash beacon trackers, and visit websites from multiple...
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ARPU vs ARPPU / ARPMU … but really LTV and CAC / CPA
So what’s more useful ARPU or ARPPU? Which is a better monetization metric for free-to-play MMORPGs or MMO games? The answer turns out to be more complex than you might think. First, let’s dispense...
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